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Taking the pressure and intimidation out of joining the gym: CityfitnessNew Zealand

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AboutCityfitness, Newmarket

Cityfitness Newmarket is part of a chain of New Zealand fitness centres. ‘With a membership at CityFitness, you have access to incredible services and amenities that will help you achieve your goals. We believe that you should get to choose the membership that works best for your needs without all the sales pressure. A section of our popular membership options are now available to buy online. We hope you take the next step on the path to living a healthier, happier life.’

Challenge

Joining a fitness centre or gym can be a daunting prospect for some people, so the challenge is to allow a comfortable and less-pressured way that potential clients can view the facilities and equipment. Showing prospective clients around the facility and answering questions online and over the phone takes a lot of staff resources so finding a way to better communicate would be ideal.

With number of fitness centres, Cityfitness was also seeking a way to stand out from the crowd and differentiate their business – from both the competition and other branches.

Solution

Google Street View Trusted provided a marketing tool that allowed potential customers to ‘try before they buy’. The virtual tour enables visitors to view the facilities and equipment on offer prior to a centre visit meaning that those who do visit and more likely to be ready to engage, purchase, join the gym.

Google Street View Trusted

Google Street View Trusted offers a high-quality interactive tour of a business’ interior. This panoramic, 360-degree view is used in Google search results to guide traffic and engagement. This allows visitors to explore the fitness centre quickly and easily see the décor, the standard of the facilities, the layout of workout areas, and the quality and range of equipment as they decide where or not to join the gym.

To learn more, visit www.maps.google.com/businessview

Benefits of Google Street View Trusted for potential clients of Cityfitness, Newmarket

  • Business View extends an invitation to customers to visit inside your business with a virtual tour and therefore be more comfortable in their decision to engage

Benefits of Google Street View Trusted forCityfitness, Newmarket

  • They have been able to enhance their online presence across Google – Google+, Google Search, Google Maps
  • Google Street View Trusted is a simple, fast and affordable process

Benefits of Google Street View Trusted in general

  • Business View photos can be embedded on a business’ website with simple HTML or Google Maps API
  • The virtual tour can be published on Google Maps and Google+ pages
  • A Google certified Trusted Agency will complete premium quality photo shoots around businesses’ schedules to minimise business interruption
  • Photo shoot results can be live on Google in a matter of a few weeks in order to start achieving real results

So what are you waiting for?

  • Contact a Google certified Trusted Agency
  • Schedule a time for your photo shoot
  • Relax – now your photographer takes care of the rest
  • Check out your virtual tour online

In New Zealand there are two Google certified Trusted Agencies, of which, Mint Design is one. We’d be happy to discuss Google Street View Trusted in more detail and how it presents a fantastic marketing opportunity for your local business.

Apart from Google street view trusted Mint design provide Website Designers Christchurch Service as well


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